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Sephora’s New Co-Developed K-Beauty Brand

Kaja was created with Memebox.

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By: Christine Esposito

Editor-in-Chief

Memebox today launched Kaja, a new K-beauty brand co-developed with Sephora. The collection debuts on Sephora.com today and will roll out to 58 doors later this month. Created for the girl on-the-go (Kaja means “let's go” in Korean), the new line provides “bite-sized, covetable” beauty products powered by the latest Korean technology and formulations, according to Memebox. “We sought to create breathable, buildable cosmetics designed to enhance, not cover up,” ...

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